Gold-en Rules of Promoting Newsletter #8
(Gold-en Rules of Promoting "What it takes to be a Promoter Part 1 ")
March 13 , 2007

Hey,

When you're starting out in any new business one of the most
common questions people ask themselves is "do i have what it
takes to make it in this business". By nature, people always
seem to doubt that they have the skills or the born ability to
be successful in a business...which is why I commonly get asked

"what does it take to be a promoter"?

So i'm doing a 2 part email to address this EXTREMELY popular
question.

The first email will dispel many of the more common
"promoter myth's" that surround the job. In the second email,
i'm going to give you the "characteristics of a successful
promoter"...so be sure to check it out next week.

So lets start this week with some of the most common "Promoter
Myth's" that people tie to the job...

-You Have to be A Guy: I've heard people say only men can make
it in this business. **FALSE**. When you're first starting out,
it's actually easier to be a female. Men will go where the
women are...it's a fact. It's much easier to pull groups of
men to your parties than it is to pull women. So, if you're a
female, you already have better access to groups of women
(your friends, girls in your classes or women you work with etc)
who trust you and will happily go to your party...and having big
groups of women makes it easier to throw a good party.

It also helps to be female when you're promoting to girls that
you don't know--it's easier to gain their trust when a female
is promoting to them--they don't think it's a shady party or
one of those that has 100 guys and only 5 girls.

Some of the MOST successful promoters I know are women. It's true
that there are more men than women promoters, but all the female
promoters that i know are very successful...so my advice to all
women out there--give it a try!

-You Need a Degree in Business: **FALSE** It's very common
these days for people to think that you need a degree in
something to be successful in that business. But promoting
is one of those jobs that they don't teach you about in school,
but rather, it's learned on the job. You can learn everything
you need on the job (or if you want to save time and money,
read my guide) http://www.partypromoterguide.com/eletter8.html

My former partner, and one of the best promoters I've ever met,
never even went to college. He was a DJ that turned promoter
and never spent a day in school after he graduated high school.
He used his amazing personality and his drive to be RICH to make
him a HUGE success in this business. He now owns restaurants and
night clubs in 3 cities!!

(Note: Going to school and being well educated will not hurt you
in this business--it can only help you--i'm just saying that you
don't HAVE to have a degree to be successful)

-Mr. (or Ms.) Popular: **FALSE** You don't have to be born
popular, but it doesn't hurt if you are. If you're not already
popular, promoting will make you well known, very quickly.
If you're not popular before you begin, that's not a problem,
but you might have to work a little harder to get out there
and let people know about your party.

If you are already popular and have lots of groups of friends,
it'll make your job that much easier. But again, this is
something that you will develop as you do the job. The longer
you promote, the more well known you will become (which means
your job will get easier and easier as time goes on)

-You have to be the Life of the Party: Again,**FALSE**. You don't
have to be the life of the party, but it certainly doesn't hurt.
I've known a few promoters that don't love going out, but they
look at the job from a business point of view and still manage to
throw amazing parties. They go out every night, but they don't
party hard---they just do their work and go home. Personally,
I love my job and enjoy partying, so I never mind being in the
middle of a good party!

Those are some of the most common "myth's" i hear people say
about promoters, but i want you to know they are ALL FALSE.
People love to talk about others and when you are doing well with
your business and brining in lots of money, people are going to
get jealous and say things to discourage you...DON'T LET THEM!

Next week, I'll discuss the most common characteristics I've
found in successful promoters.

If you're looking to get started throwing parties, then download
a copy of my ebook: http://www.partypromoterguide.com/eletter8.html
Reading it will make you smarter than 90% of the club promoters that
are already out there!

Your friend in Nightlife,
DG

P.S. If you have a friend that you think would like to start
throwing parties, help them out and forward them this email.

P.P.S. I'd love to hear about your successes throwing parties,
so shoot me an email and tell me about them!

Back to Archives