Gold-en Rules of Promoting Newsletter #19
***Here's the Easiest Way to Fill Your Next Party***
June 20 , 2007

Hey Promoters,

When I first started out in the promoting business 10 years
ago, one of my first assignments was to hand out flyer's of
an upcoming party to anyone and everyone I could.

(You've probably seen these flyer's...they vary anywhere from
a piece of colored paper with a few printed words, all the way
to double sided, full color, glossy "club passes" packed
with hot graphics, pictures and words.)

I was doing this while in school, so I would sneak out of
class early and wait for everyone to leave and hand them out
in high traffic areas.

...Or I would go to all the dorms and common areas to litter
the halls with the party passes.

...Sometimes I would offer free admission or drinks to the
people in charge of putting the mail in everyone's mailbox,
in exchange for them putting my flyer's in each mailbox.

10 years ago, club flyer's were one of THE main ways promoters
got word out about their parties...but today, things have
changed...

Technology has changed things in every single business and
party promoting is no different.

Today, you can use technology to get word out about your
party FASTER and CHEAPER then ever before--which means more
money in your pocket.

http://www.partypromoterguide.com/nlletter.html

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What's the Easiest Way to Fill My Next Party???

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I honestly get this question about 1-2x a day from promoters
anxious to fill their party and line their pockets.

Everyone is always looking for the easy way, and luckily
in this case, the easy way is also THE MOST EFFECTIVE!

So, the answer is....

...Send an Email!

You're probably thinking, "that's it"?

Yes, that's it.

Send an email about your party to your entire "list"...
as well as your friends and family (and be sure to ask them
to pass it on to their friends and family)

Email is the 2007 version of handing out club passes, but has
surpassed "the staple in club promotion for the past 20 years".

Why email is better:
1) Email is faster -- you can send an email out in about 10
minutes to THOUSANDS of potential clients
2) Email is cheaper -- printing 10,000 club passes will end up
cutting into your profits

Whether you're handing out passes or sending a promoting email,
the goal is to get your party information in-front of as many
people as you can, in order to pack the party.

...The more people that see it, the more people will come.

For example, lets use a really low number and say that
1% of the people that read the pass or email come to
your next party....

-So if 1,000 people see it and 1% comes,
that would be 10 people. (@$5/head = $50)

-And if 10,000 people see it and 1% comes,
100 people would show. (@$5/head = $500)

Clearly the more people that see it, the more people will
show up, and the more cash we'll make!

Honestly, which of these options would you prefer....

A) Standing around handing out 10,000 club passes (You could
also pay a street team to hand out these 10,000 passes for
you, which isn't a bad option, but remember that it'll
cut into your profits.)

OR

B) Send out an email to 10,000 people in just a few minutes
and then either spend time promoting your party in other ways
so you make more cash, or spend the extra time relaxing on
your couch?

Personally, I'm for option B!

Side Note: I do see a value in using "street teams" or passing
out flyer's as part of a comprehensive promotional campaign...
but when you're first starting out--when time and money are
limited--sending out emails to your target audience is a much
more effective, time efficient and PROFITABLE way to fill your
next party!!

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So, if you're interested in reading more details on:
-ways to fill your venue or nightclub
-how to use technology to promote parties
-easy methods to build an email list
-tips to getting started promoting right away
-and much, much more....

then, you should download a copy of my step-by-step ebook:
http://www.partypromoterguide.com/nlletter.html

Reading it will put you ahead of 90% of the promoters nightclub
that are already out there!

Your friend in Nightlife,
DG

P.S. Remember, the sooner you start promoting, the
sooner you can start making some cash...so if you're
looking for a place to get started, check out my "how to"
guide: http://www.partypromoterguide.com/nlletter.html

P.P.S. If you have a friend that you think would like to start
promoting nightclubs, help them out and forward them this email.
They'll thank you for it!

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