Gold-en Rules of Promoting Newsletter #18
***The #1 Reason Why Promoters Make So Much***
June 13 , 2007

Hey Promoters,

I wanted to discuss something with you that I think is very
important but some new club promoters just aren't grasping...I
want to make sure everyone understands this completely, that's
why i'm taking the time to post this message...

Some people new to this business seem a little skeptical as
to how they can make a lot of money promoting. They don't seem
to understand how much money is involved in the club, bar and
party business. It's a multi-billion dollar business yet people
seem to not fully understand how a promoter can make so much
money.

I keep getting asked "how can nightclub promoters get paid so much"
or "how can the night clubs afford to pay them so well"

...and here's the one-word answer to "how can they afford to pay
them so well?"...

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Alcohol

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Clubs, bars, pubs or any place that sells alcohol work
on a tremendous markup--one of the biggest in any business.

If you don't believe me, just think of that bottle of beer
you bought in the club--the one you paid $7 for...just for
ONE BOTTLE!

But, if you went to your local grocery store, you could buy an
entire six pack of that same beer for about the same price...
AND the grocery store is making money on you.

The same goes for wine, mixed drinks, and shots!

If you really think about it, everything at a bar or club is
marked way up. The soda's from the fountain are $3 and that
bottle of water you want just to cool down...another $5.

Also, remember, they are getting a good deal on it because the
venues are buying the beer, wine, and liquor in BULK!

....think about these profits!

Individual drinks are just one revenue stream alcohol brings to
the club...another is bottle service.

Typically, these bottles are served at the tables when you "buy a
table" and most of the time, to get these tables, there is a 2
bottle minimum.

The bottles that are sold are often marked up almost 900%!
A $40 bottle of Grey Goose sold at the liquor store is sold
to a table of people eager to have a great seat for over $350.
That's more then a $300 profit *per* bottle!

One of the clubs I used to promote in New York City, brought
in very high end clients, and the bar tabs were often way over
$2,000 per night for each table.

Multiply this out and think how much money the bar is raking in.
And again, the profit margin is very high on liquor so most of
that is going into the pockets of the owners!!

....So how does this effect promoters?

Well, owners will do anything, or should i say PAY ANYTHING,
to get people into their venue. They want it packed to the brim
with people who are willing to fork over money for their pricey
drinks. (With these mark-ups, can you blame them?)

Now, if you are able to pull in a high-end clientele, the kind of
people that buy bottles of liquor, clubs will really love you.
They'll pay even more to those promoters that can bring
in the "high-end" clientele that are willing to pay for the
bottle service.

Lets look at this quick from a numbers point of view...
- imagine if every person that came into your bar spent $50.
- you knew that you profited $30 from that $50 spent.
- you pay promoters $10 for each person they could bring in.
...you profit $20 for each person a promoter brings to your
venue.

Would you give a person $10 if you knew it meant you'd make $20
in PROFIT? Of course you would--and the owners do!

I hope that you can see how easy it is for promoters to get paid
for every person they bring to the venue. Owners want to pay you
this money because it means they have a lot of people in their
venue and THEY are making money.

So the more people you bring, the more money the owners make
and the more money they are going to pay the promoters! It's
pretty simple.

As long as alcohol is around (I don't think it's going away anytime
soon--they tried that once and it didn't work out too well) there
will be bars & clubs looking to fill their venue with thirsty
clients willing to pay for their costly drinks...

...and that means there will ALWAYS be a need for promoters to
fill these venues!!

So, if you're ready to learn the tips and insider secrets to get you started in promoting, such as:
-How you can start in this business RIGHT AWAY
-keys to picking a profitable venue
-The 80/20 rule of promoting--and how it can get you paid.
-Tricks to build your client list, FAST
-Secrets to creating a popular Website
-and much, much, much more

then, you should download a copy of my step-by-step ebook:
http://www.partypromoterguide.com/nlletter.html

Reading it will put you ahead of 90% of the promoters
that are already out there!

Your friend in Nightlife,
DG

P.S. Remember, the sooner you start promoting, the
sooner you can start making some cash...so if you're
looking for a place to get started, check out my "how to"
guide: http://www.partypromoterguide.com/nlletter.html

P.P.S. If you have a friend that you think would like to start
throwing parties, help them out and forward them this email.

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