Gold-en Rules of Promoting Newsletter #17
***Learn The Do's and Dont's of Promotions***
June 7 , 2007
Hey Promoters,
Hope you had a great Memorial Day weekend and you're enjoying
the start of the summer...
Everyday I get lots of emails from promoters asking me
questions on how to get started, how to make their business
better, and how to throw the best party in town.
Recently though, I've been getting another question, almost
on a daily basis, so I figured it was best to address it in a
weekly email...
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"What are the BEST promotions to use to make my party the
hottest party around?"
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In order to address this question I want to lay out the
different kind of promotions, so you know what I mean when I
say "promotions"...
1) Party Promotions:
these are promotions that are often tied to a theme or party
concept. An example would be "Pimp 'n Hoe's" party or the
"White Party" (like P. Diddy throws annually)
2) Bar Promotions:
these are promotions designed to drive traffic to the bar of the
venue, such as nickel beer night, buy 1 get 1, or happy hours.
3) Door Promotions:
These are commonly used to get people in the door, such as
Ladies Night or reduced admission before 10pm etc.
But first, I want you to ask yourself "why am I using a
promotion" and do I really think this will
a) make me more money
b) make my party that much better or
c) will it solve a problem that I am having
DON'T JUST USE A PROMOTION, TO USE A PROMOTION...
Promotions are great. I'm a big fan of them.
....But I also know that the fastest way to lose a crowd
is to use too many promotions. (or the wrong promotion)
I've found my crowd gets bored of too many promotions and
gimmicks, so i save them for when i really need them. I
keep them locked away and only bring them out on special
occasions.
Promotions are a good way to help a slow night or to pad the
register on "off nights". They can also be used when
you're starting to throw a new party or if your looking to
pull an earlier crowd.
The key is to decide what your problem is that makes you feel
that you need a promotion. Then see if you can come up with a
promotional idea that will help to solve the problem.
An example would be:
If your crowd is showing up very late each Thursday night
then try a reduced admission before 10p promotion to see
if you can draw them into the venue on the early side.
A couple of quick Do's and Don't for beginners using promotions:
Do's
------
Do use promotions that are right for YOUR CROWD. Don't just
try out a promotion that you read about online or saw at a party.
Make sure the promotion fits your crowd well.
Do ask the venue to pick up the tab or split the costs of the
promotion. (if there are any)
Do spread the promotional ideas throughout the year...try not
to use more than 1 a month.
Do use them on your softer nights---the "off nights" like Sun-Wed.
Dont's
------
Do NOT use a promotion your first night at a venue...try the venue
out first and see how it goes before you add a promotion. You might
not need one at all when first starting out.
Do NOT over use promotions...too many and your crowd will get bored.
Do NOT use a promotion on a Friday or Saturday night. (unless you
are desperate) These nights should be bringing in the cash without
a promotion at all!
Do NOT get too focused and distracted with using catchy promotions.
Focus your time more on building your list of clients...you'll
make a lot more money in the long run if you do!
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Bonus Golden Tip:
Just so you get an idea, here is when I will use promotions:
-If I'm throwing a party on a off-night and i'm having trouble
getting it going, i will try a promotion.
-If I'm trying to get people to come to a venue that is out of
the way or maybe a brand new spot that no one ever heard of,
then I might try a promotion.
-If I've been throwing parties that make good money, but I see
that the money I've been making at this venue is leveling off
(not increasing every week) then I'll try a promotion.
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Using promotions can be a great way to increase traffic and
awareness of your party, help solve problems on slow nights,
or add some life back into your regular parties.
But before you use them, make sure to know why you are
using a promotion and how it will help your business make more
money (isn't that the key to everything we do?!?!)
So, if you're interested in learning more tips
and tricks about the promoting business, including:
-Ideas for Promotions
-how to pick a profitable venue
-The 80/20 rule of promoting--and how it will make you money
-Tricks to build your client list, FAST
-Secrets to creating a popular Website
-and much, much, much more
then, you should download a copy of my step-by-step ebook:
http://www.partypromoterguide.com/letter.html
Reading it will put you ahead of 90% of the promoters
that are already out there!
Your friend in Nightlife,
DG
P.S. Don't forget, the sooner you start promoting, the
sooner you can start making some cash...so if you're
looking for a place to get started, check out my "how to"
guide: http://www.partypromoterguide.com/letter.html
P.P.S. If you have a friend that you think would like to start
throwing parties, help them out and forward them this email.
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