Gold-en Rules of Promoting Newsletter #13
***How to Pick the Right Venue***
April 24, 2007
Hey,
Since the release of my Party Promoter Guide, I've been talking
to 100's of new night club promoters that are eager to go out and make some
cash promoting parties.
I've noticed that when you're new to throwing parties, new
promoters can be VERY quick to jump on a deal at the first
venue that offers them a chance to start promoting. (I was the
same way because I wanted to make so cash, FAST)
Many times this can be a mistake because they haven't taken
the time to chose the RIGHT place and then they throw a party
at some bad venue and it bombs so they think they are bad at
promoting....when it was really just the fact that they picked
a bad place to promote.
So before anyone else picks a bad spot to promote or agrees
to a deal at a crappy location, I thought it would be wise to
share my "3 Tips to Picking the RIGHT Venue"
(*Right, being the Key word)
1) See the Spot in Action:
Make SURE you always see the spot "live" before ever agreeing
to a deal.
A place can look amazing, have a huge bar and a cool set-up,
but be total bust when it comes to the night of the event.
If you've found a place you like, and are thinking of promoting
it, make sure to Check out the place on a Thursday, Friday
and Saturday to get the feel of the place before you
start promoting it. Often times the crowd that is there on a
Friday might be totally different than a Saturday.
If you don't have time to see it on all 3 nights, make sure
you to at least see the spot "live" on the night of the week
that you are going to promote it.
When you do check out the location, you want to get an idea of
how the place is run overall, but you are also looking to see:
a) What is the vibe in the club? (are people having fun?
Is it a late arriving crowd? etc.)
b) how good is the DJ? (Is he/she interacting with the
crowd? Are people into the music? Are people having fun and
dancing?)
c) How is the bar run? (Are there lots of bartenders? Are
people waiting forever for drinks?
d) What does the crowd look like? (You want to make sure the
crowd that is already there will mesh well with your crowd)
2) Don't just promote a place that offers you the most money:
I know this is much easier said than done, but trust me from my
years of experience, the places that are offering you the most
money, aren't doing it out of the kindness of their hearts or
because you are the greatest promoter in the city (even if you
are).
Typically there is a reason WHY they are offering a lot of
money to promote their spot and you should try to investigate
why, before jumping at the money and agreeing to a deal.
I normally like to find out who was promoting the venue last
and I try to speak with the previous promoters about their
experience.
I ask them things like such as:
a) Why did they leave the venue?
b) Is there a reason why the spot is offering such a good deal?
c) Are the owners/managers trustworthy?
From there I'm usually able to find out of this is a legit spot
or if the deal is just too good to be true...
***Be suspicious if the deal seems too good to be true***
3) Size Does Matter:
Don't pick a space that will look empty if it's not completely
full. Don't over extend yourself.
Start off with smaller places that you can pack the people in.
(Without over-crowding) It's better to have people wanting to
come in than have it so big that everyone is in there, but it
looks empty. (That's a quick way to KILL the vibe of your party)
If you see that you can consistently pack a smaller place,
look to find a bigger venue for your next party that will
allow you to grow with your crowd. If you start off with a
huge place, you put more pressure on yourself to fill the
place. If it's not totally full, it will look big and empty
and that sends a negative vibe to your party goers and they
will not want to come back.
(You could have 200 people in a 200 person venue and it will
look like 1,000 people but if you had 300 people in a 500
person venue, it'll look like 50 people are there--appearances
are very important)
It's always better to pack a place in (within reason) and give
off the impression that this place is a hot spot. Your crowd will
feed off that vibe and impression and this will only benefit you
in the long run.
***Start with a smaller place and work your way to the bigger
spots as you see you can fill each size venue***
If you're interested in learning more on
how to pick a venue, as well as many other tips and tricks to
becoming a successful promoter, then download a copy of my
ebook: http://www.partypromoterguide.com/letter.html
Reading it will give you an advantage over 90% of the club
promoters that are already out there!
Your friend in Nightlife,
DG
P.S. The sooner you start promoting, the
sooner you can start making some cash...so if you're
looking for a place to get started, check out my "how to"
guide: http://www.partypromoterguide.com/letter.html
P.P.S. If you have a friend that you think would like to start
throwing parties, help them out and forward them this email.
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